Dieter Rams’ 'Ten Principles of Good Design' could be defined as the reference point or the emergence of modern UX/UI design fundamentals. His works & design ethos at Braun also contain vast information for the visual designer. This talk aims to show how to look at objects & forms as a visual designer, from a different perspective. 

Christopher Çolak is a creative thinker & doer, a so-called ‘wunderwuzzi’ from Istanbul. While working for top-notch clients & agencies,  he gained experience in strategic thinking & branding.  He has designed visual & corporate identities, typefaces,  posters, books, websites, campaigns & packaging design for biennials, art institutions, exhibitions, and many global & local corporate brands.